McQ by Alexander McQueen has launched their third collaboration with the athletic German powerhouse brand that is, PUMA. The collection is a series of renditions gazetting the edgy aesthetic of McQ on a range of classic and new PUMA silhouettes. As is to be expected from such a duo, the aspect of sport was a major inspiration for the persona of the collection and can be seen through their choice of materials — where technical mesh and reflective layers meet premium leathers and a 1950s Formica inspired color palette. Most notably are the performance inspired Run Mids. A key to the McQ SS15 collection, this particular model is composed of a Nubuck cage design and is accentuated by a metallic foil and fluro-orange leather. The collection has called on Alexander McQueen’s extensive graphical archive to play a significant role in the realization of each design. Let us know your thoughts in the comment section below.
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